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Icology Research Solutions
An investment in knowledge always pays the best interest. (Benjamin Franklin)
Breakdown of costs
Unlike many companies here at Icology Research Solutions we like to be open about how much your project will cost should you commission us.
While the costs shown below do endeavor to reflect the true costs the client has to be aware that each project is unique and extra costs and charges may apply.
However here are some basic ball park figures.
Online Survey: Depending upon the size of the questionnaire/project an online survey could be as low as £750
This includes design of the survey and one mail out.
Extras to consider: Hosting of the questionnaire, website design, Purchase of email addresses, desk research, incentives, reminders, general management and reporting.
Focus Groups
Per focus group of between 6 and 10 people lasting between 60 and 90 minutes. including written report. £675
Extras to consider: incentives - £40 - £75 depending on length of group, type of person, transcription of taped data, room hire - about £500 per group for a veiwing room, food, drink, travel expenses for respondents, recruitment costs - up to £90 per person.
Face to face depth interviews - maximum 60 minutes - maximum 2 per day: £1500 - Extras include transcription of tapes, written reports, incentives, travel and expenses.
Telephone and CATI interviews - £35 per completed interview - depending on target customer - business or consumer, number of calls, length of call and so on. - Extras: report writing, analysis, presentations, management of project
Desk research: £750 per day - Executive researcher £500 per day -senior researcher
Presentations: £750 per day
Consultancy and training £2000 per day.
None of the above consitutes an offer of a set price - these are estimates simply to highlight the value for money you will get with Icology Research Solutions. A full and accurate cost will be provided upon the provision of a verbal or written brief.
Please contact Dr. Rob Burton for more detail or to chat about your project. Email Rob
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How Much Does Research Cost?
What are some of the costs to consider?
How much do you want to pay for the answer? The cost of market research can vary widely: from hundreds of pounds to many millions spent by multinationals on major consumer brands. It is relatively easy to assess the cost of market research and the procedure to follow is:
- scope out the activities that you think will be needed (e.g. 1000 telephone calls, 200 face to face interviews etc.) assess the amount of time input that this requires (see below for a guide);
- identify the daily cost of either your own staff or employing people of the right calibre to do the work;
- add in the preparation time for questionnaires and the time to analyse and write up the reports.
A brief guide to Researchers time:
- Telephone calls - around 8 to 10 completed calls per working day. Note that to get 10 interviews completed will probably require 50 to 100 calls to be made;
- Face to face interviews - typically only two face to face interviews can be accomplished a day, and if travel to other towns is required, then this may fall to one - this is to allow time for the interview to be completed and written up;
- Street interviewing: around twenty to thirty a day may be accomplished depending on the questions;
- Group discussions: Set aside at least a day for administration and a half day for the group. Don't forget that more than one person is required to run a group interview;
For Quantitative
Step 1. Identifying and defining your problem & Step 2. Developing your approach
- Mostly consulting costs at this stage
Step 3. Research design
- Strategy design
- Questionnaire design
- Acquiring sample
- Incentives
- Programming or printing the survey
Step 4. Collecting the data
- Data collection
- Data cleaning
- Editing & coding of open-ended responses
Step 5. Performing data analysis
- Data analysis
Step 6. Reporting and presentation
- Executive summary
- Detailed reporting
- Online reporting
- Formal presentation
Example online survey
For Qualitative
Step 1. Identifying and defining your problem & Step 2. Developing your approach
- Mostly consulting costs at this stage
Step 3. Research design & Step 4. Collecting the data
- Strategy design
- Discussion guide
- Recruiting participants
- Incentives
- Facility charges
- Recording
- Food & drink
Step 5. Performing data analysis
- Data analysis
Step 6. Resporting and presentation
- Executive summary
- Detailed reporting
- Online reporting
- Formal presentation
It is better to get outside help as specialist firms have:
- experience;
- techniques;
- skilled staff that can yield results faster than in-house operation
- no prejudice or bias;
- flexibility;
- a greater degree of anonymity which can be critical.
Contact
Dr Rob Burton
Icology Research Solutions
Dr. Rob Burton, 25a Alexandra Rd, Ford, Plymouth.PL2 1JX Devon UK.