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Icology Research Solutions
| Quantitative Research | ||
| Surveys | ||
THE SAMPLE You almost always have to work with a sample of subjects rather than the full population. But people are interested in the population, not your sample. To generalize from the sample to the population, the sample has to be representative of the population. The safest way to ensure that it is representative is to use a random selection procedure. You can also use a stratified random sampling procedure, to make sure that you have proportional representation of population subgroups (e.g. sexes, races, regions). |
Quantitative
Online Surveys
Higher Education and Further Education Sector Market Research
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Postal Surveys
Face to face interviews
Online Surveys
Panels/Structured Group Interviews
Questionnaire Design
Telephone Interviewing
The aim of quantitative research is to determine how one thing (a variable) affects another in a population. Quantitative research designs are either descriptive (subjects measured once) or experimental (subjects measured before and after a treatment).
Keywords: Reduction, control, precision, measurable
Report statistical analysis.
Basic element of analysis is numbers
Contact
Dr Rob Burton
Icology Research Solutions
Dr. Rob Burton, 25a Alexandra Rd, Ford, Plymouth.PL2 1JX Devon UK.