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Icology Research Solutions
| Qualitative Research | ||
| Focus Groups | ||
Focus groups using specialist techniques can provide useful insights and actionable results with as few as three focus groups each with between six and ten subjects. Focus groups can be a quick and reliable way of generating feedback about your product or service. For more information about focus groups click here |
Focus Groups
Face to Face interviews
Qualitative
Higher Education and Further Education Sector Market Research
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Face to Face
In general when we are talking about face to face depth interviews or product testing and so on 30 respondents will give you 95 per cent confidence that you can generalise your results.
50 respondents will give you 99 per cent confidence in your results.
Qualitative Research describes phenomena in words instead of numbers.
The report of qualitative researchers might be case studies, descriptive models, and tentative hypotheses requiring further testing.
Key words: Discovery, description, understanding, shared interpretation and interpretive
Contact
Dr Rob Burton
Icology Research Solutions
Dr. Rob Burton, 25a Alexandra Rd, Ford, Plymouth.PL2 1JX Devon