Qualitative Research describes phenomena in words instead of numbers.

The report of qualitative researchers might be case studies, descriptive models, and tentative hypotheses requiring further testing.

Key words: Discovery, description, understanding, shared interpretation and interpretive

• Focus groups
• Intensive interviewing
• Consultation
• Hall tests
• Workshops
• Semi-structured groups

Focus groups using specialist techniques can provide useful insights and actionable results with as few as three focus groups each with between six and ten subjects. Focus groups can be a quick and reliable way of generating feedback about your product or service.

For more information about focus groups click here