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Icology Research Solutions
| 12 steps to commission research |
1. Contact Icology Research Solutions for initial consultation
2. Invite to tender
3. Assess in-house material available; timing, numbers cost; (remember time and cost are the biggest barriers to any research project!
4. Check availability/realistic delivery dates prior to meeting agency
5. Have sample/customer database, advertising, literature, product, concepts, packs
6. Involve all the other relevant parties: In house - senior management, R&D, sales, design, marketing, market research. External: your design agency, NPD agency, ad agency
7. Project agreement; confirm project; agree details; set deadlines for providing data.
8. Organise written and/or verbal briefing
9. Monitor project process
10. Set debrief date at early stage; allow ample time for analysis;
11. Inform the agency of desired presentation style and audience make up
12. Evaluate success
Higher Education and Further Education Sector Market Research
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Tools
Brief template
Contact
Dr Rob Burton
Icology Research Solutions
Dr. Rob Burton, 25a Alexandra Rd, Ford, Plymouth.PL2 1JX Devon UK.