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Quantitative Research
Qualitative Research
About Us
Research is an investment and not an expense
Phone 07866 052021
Email mail@icology.co.uk
Market Research Brief
Click here to download a Brief template
Click here to see an example report
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So you want to commission research?
The list below will help you through the stages of commissioning research
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| Define the business need |
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| Create business objectives both measurable and immeasurable |
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| Generate research objectives |
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| Write brief (brief template here) |
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| Set budget |
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| Assess realistic timeplan in relation to overall project |
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| Contact Icology Research Solutions for initial consultation |
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| Invite to tender |
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| Assess in-house material available; timing, numbers cost; (remember time and cost are the biggest barriers to any research project! |
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| Check availability/realistic delivery dates prior to meeting agency |
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| Have sample/customer database, advertising, literature, product, concepts, packs |
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| Involve all the other relevant parties: In house - senior management, R&D, sales, design, marketing, market research. External: your design agency, NPD agency, ad agency |
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| Project agreement; confirm project; agree details; set deadlines for providing data. |
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| Organise written and/or verbal briefing |
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| Monitor project process |
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| Set debrief date at early stage; allow ample time for analysis; |
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| Inform the agency of desired presentation style and audience make up |
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| Evaluate success |
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